Top 5 Web Design Trends for 2018

Web Design 2018

We are passionate about the latest trends and web technologies. This affection drives our design process and assures the development of high-quality websites that thoughtfully integrate technologies that make sense for your business. We want our clients to know the latest and greatest when it comes to your website, and we are already considering next year’s web design and development trends.

2018 will focus on rich experiences. Technologies such as Virtual Reality (VR), machine learning, and voice user interfaces (UI) have been honed and at the moment, picking up across the globe. We are expecting to see clean, simple designs that drive for these immersive technologies. Read on as we perform a deep-dive into what websites will look like in 2018!

Clean Layout

Minimalism is the art of utilizing the barest of the necessary elements to its maximum extent in a simple style. This technique will aid in reducing the most common distractions and driving focus on the main content. It works on the concept of Less is More and is built on the elements such as whitespace, typography, grid, and color.

In 2017, designers and developers started out creating clean and simple websites to drive better mobile performance. Image-heavy websites are slow to load and irritate mobile users. The number of mobile searches is increasing every day, so we can expect this trend to continue, especially with the emergence of new technologies. Websites in 2018 will feature interactive animations, chatbots, Augmented Reality (AR) and more. You just do not want a site with tacky, distracting graphics if you have fancy new interfaces to interact users.

Subtle Animations

In recent years, animated elements are literally everywhere: in logos, icons at websites and applications, transitions between elements in design. Sometimes, even in the EDMs, an interactive one can get a better result. Video and GIF of superior quality, are working on an extended cycle to offer a real smooth visual experience for our eyes. These additions are considered as a favorite way of adding some drama and flow to pages. And its success in retaining visitor’s attention for a longer time.

Technology has progressed, and web browsers cope with animations much better than before. Animations used to be flashy and distracting; however, 2018 will welcome a new era of subtle use of animation. Expect to see scroll-triggered animations or even animated logos.

Bold, Creative Typography

Typography Website

2016 and 2017 saw some very innovative uses of typography, and 2017 is probably going to continue to push the limits of what designers can do with typography. We can expect typography not only take up extra space on the screen, but also hope to see more creative use of typefaces than the standard web fonts you are accustomed to.

Chatbots, AI, and Machine Learning

Over these few years, we are increasingly communicating with bots. You most likely spoke with one the last time you contacted your mobile service provider. At first, these bots appeared to make it more difficult to deal with problems, but as time goes by, they have gotten smarter due to advancement in artificial intelligence (AI) and machine learning. This reason is likewise why Facebook knows us so well. Facebook has studied what we look like and asks if we want to tag ourselves in a photo. It also uses location data and tracked our surfing habits, so it knows precisely which ads, events, and information to get us to hit a “like” button.

In 2018, we can expect this technology to continue to be perfected and integrated into company websites. Soon, web interactions will grow to be seamless. Imagine a site that already knows precisely what your customer is seeking by simply analyzing their past interactions with your company. Customer service via the web is becoming faster and more efficient each day owing to these new technologies.


Cyber Security

It seems like each time you read your favorite news website; there is a story about a malicious hacker, a grievous data breach, or a malware attack. Security is at the forefront of our minds, and it is taking center stage when it comes to web design and development. Google has already implemented steps to caution users of potentially harmful websites. As you think about your web design, make sure you consider the security of your customer’s information. Make sure your security certificate on your site is updated on all pages. Users will only interact with your website, download your content, and share their data if they trust you.


Secure Socket Layer (SSL) and Hypertext Transfer Protocol Secure (HTTPS) are cryptographic protocols which are secured via TLS (Transfer Layer Secure) by three layers of protection. These protocols further drive improved security for your websites.

Other than security and authenticity, HTTPS provides you the upper hand over HTTP regarding Google ranking and SEO. The subsequent years will likely be dominated by HTTPS because Google prefers websites that are more secure. And as well as that, the users also expect a secure and private user experience.

And with 43% users forsaking a website after seeing a security alert message, it becomes more vital to secure your site.

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