Since 1961, JCB have led the industry with innovations such as automatic bank transfer payment, point programs and other groundbreaking services that are now considered standard. We have worked hard to increase convenience for our customers and offer more attractive products and services. In 1981 JCB became the only payment brand based in Japan to expand internationally as an independent brand, and we now boast a global payment network serving JCB cardmembers around the world.
Over 80 million cardmembers worldwide now use the JCB Card, which is accepted by 20 million merchants and more than a million cash advance location in 190 countries and territories; all supported by our close ties with more than 350 financial institutions.
For the JCB 1-For-1 Japanese dining campaign, we created a digital strategy which included display ads on Google Display Network and HungryGoWhere to drive targeted visitors to the campaign website. The target objective was to increase campaign awareness and to promote redemption of offers. The Google Display Network campaign is carefully set up to target specific visitors, mainly existing credit card members and potential credit card members. Through our campaign, we have managed to convert potential credit card members into new members and also entice existing credit card members to participate in the 1-for-1 promotion.