Established since 2013, Capitalize started out with the intention to allow their clients to have a platform to capitalize on so that they can get what they deserve at the end of the day. Here at Capitalize, they provide clients with the art of capitalization.
What Capitalize mainly does is to help Small Medium Enterprises (SMEs) and individuals to seek, source and obtain capital from across their established network of up to 30 banks, financial institutions, funding houses and alternative platforms. They are always committed to provide their clients with the most suitable loans according to their needs, from the lowest interest rates possible and at the quantum they require.
Most business owners do not have the luxury of time nor sufficient knowledge and are often lost when it comes to obtaining a loan for their businesses. Here at Capitalize, they reduce all uncertainties, hassle and time wastage to the minimal for their clients as they are equipped with extensive knowledge and experience from years in the banking and finance industry.
When Capitalize approached us, the brand already had a fantastic foundation on which to build. What the brand needed was help – the business website had grown to a point where the work of managing it was affecting their ability to handle the business effectively and efficiently. Therefore, we decided to create a better user journey by creating an easy form to bring more leads into the business.
The client worked with us to set a more visual experience for Capitalize. Together, we came up with a better overall user experience in presenting and exploring products, which focused on the content and made it pleasurable and intuitive to navigate. They also wanted to make sure that visitors and clients could easily find what they were looking for based on their interest and needs.
We wanted to make the site fun, so we focused on making the experience as intuitive and self-serve as possible. We built a slick, mobile-responsive website that emphasizes Capitalize’s long-standing position as Singapore’s leading corporate loans specialist. Each section is well defined, and the user-journey has been carefully mapped and refined extensively resulting in a user-friendly and stunning website that stands with their brand, giving them a competitive advantage over the competition.
By studying their brand, we also reverse-engineered their brand guide. On top of that, we worked closely with them to ensure branding standards are met and provided our professional design services for their advertisements, featured on multiple marketing channels.