How Logos of 13 Top Tech Companies Have Evolved

How Logos of 13 Top Tech Companies Have Evolved

A logo is a symbol or graphical representation used by individuals, companies, and organizations in the interest of public recognition. This visual entity is critical to the organization as it translates the company’s direction and messaging to the audience who is going to come across the logo on a daily basis. For this particular reason, a well-designed logo is essential to any part of the company’s overall marketing strategy. Let’s take a look at how 13 famous tech companies have evolved their logos.

1. Amazon

The logo symbolizes an arrow which looks like a smiling face. However, it has another meaning, which represents the side range of items available for retail by Amazon, from A to Z.

2. Apple

The Apple logo is a tribute to Alan Turing, a scientist who laid the foundations for the modern-day computer during the second world war.

3. AT&T

The globe served to symbolize their global connectivity and dedication to reach as many customers as possible.

4. Canon

The original logo is an image of Kwanon with around one thousand arms and flames. It was before the company came up with the name “Canon” in 1935 after its huge international success. The current logo is a prime example of a typographic logo.

5. Dell

The slanted “E” symbolized Michael Dell’s wish to “turn the world on its ear.” With the company’s slow success it eventually became one of the most memorable and iconic logos in the technology industry.

6. Google

There were different color iterations before Google ended up with the primary colors. Instead of having the pattern to go in order, they put a secondary color on the alphabet “L”, which brought back the idea that Google does not follow the rules.

7. HP

The HP logo remains almost the same, with barely any transformations, since the day HP has embarked on its journey. Despite its simplicity, the logo is prominent in the world of technology. The logo projects excellent quality standards, and yet it represents simplicity.

8. IBM

The earliest version of the IBM logo consisted of a globe. With the passage of time, it was transformed and modified many times. After the globe version became unsuccessful and met with failure, the company created a simple logo design. In the new logo, the letters “IBM” were featured in a bold and sophisticated font style. After a few years, this IBM logo was changed yet again; the typeface remained the same.

9. Intel

The company modified its logo from the ‘dropped e’ version to a ‘swoosh’ around the company’s name with an innovative ‘Leap Ahead’ motto. The new Intel logo sophisticatedly represents the company’s aim to take the lead in the future.

10. LG

The LG logo is an innovative example of a corporate brand. It features the letters “L” and “G” in the form of a human face. The LG logo consists of the letters “L” and “G” in a circle. These represent world, future, humanity, youth and technology. The logo symbolizes the relentless efforts by the company to make their customers happy.

11. Microsoft

On August 2-12, Microsoft introduced a brand new logo which shows a bright, multicolored Windows symbol. The four squares, made up of the familiar Windows colors, intends to portray the diverse portfolio of the company’s products.

12. Mozilla

Mozilla found a logo to represent itself, the well-known Firefox, in 2003. The logo depicted a fiery fox encircling a stylized, blue earth. This logo is meant to represent Firefox’s global reach as well as its “blazing” speed.

13. Samsung

In 1993, Samsung introduced a new corporate identity to commemorate its 55th anniversary. The cornerstone of the program was the dynamic blue Samsung logo, which has become one of the most distinctive electronics company logos in the world.


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