Five Reasons Why You Should Integrate Social Media Into Your Marketing
Brands are experiencing immense pressure to get online, accept and begin leveraging the social networks. In the good old days, marketing was only a one-way traffic of transmitting a message from brands to consumers via classified ads, newsletters, and other forms of direct marketing methods. However, the inception of social media has revolutionized the way marketing works. Now, consumers are expecting to be able to communicate with businesses in a much more direct and transparent way.
Most dominant social media networks are made accessible in multiple languages and enabling users to connect with friends or businesses around the world. They have also grown to be an essential component of people’s lives this present day.
Social media platforms like Facebook, Instagram, and LinkedIn, may well be high-efficiency platforms that function as a channel for brands to connect with their customers. At the same time, they also present brands the chance to find out more about their consumers in an entirely non-intrusive way.
By itself, social media is probably not a strong marketing tool, but together with existing marketing campaigns, they might be leveraged in lots of ways so that your marketing goals can be achieved. ‘Socialising’ marketing campaigns can turn out to be an ideal way of reaching out new audiences and creating awareness around a brand.
Here are five key reasons why you should integrate social media into your big marketing plan.
Growing the Communities in Social Media
Facebook has expanded to over 500 million active users – users who spend over 700 billion minutes monthly on Facebook. LinkedIn, on the other hand, has over 75 million users in over 200 countries. Twitter has more than 100 million users – tweeting 55 million tweets per day. And this list goes on.
The users on social media networks are growing at a disturbing rate. This trend means that it is vital for businesses to be on the social media networks to efficiently target their audience as most probably their target audience will be on the social media in some way. Every opportunity you can amplify your visibility is essential. Your social media networks are only new channels for your brand’s voice and content. Your presence on social media is necessary because it makes your brand simpler and more accessible for the new audience, and also makes your business more comfortable and recognizable for current customers.
Building Strong Relationships
Marketing via social networks is all about the relationship building with your target audience. Maintaining excellent customer relationships is very important for any business to improve sales and also increase the possibility of recurring sales. The long-term aim of relationship building is to forge brand loyalty among your target audience. Social media is a platform that opens doors for companies by evolving the way for brand/customer relationships.
There is a growing attention on transparency in companies today, and this means that more and more brands are deviating away from one-way marketing messages and focusing instead on relationship building and resonating with their customers. Social media creates unlimited opportunities to interact audiences, and if brands are still not harnessing the power of social media, they are going to lose out.
Every customer interaction you have got on social media is a chance to demonstrate your customer service level, at the same time, enhance your relationship with your clients. It is a personal experience that lets consumers know you pay attention to about them.
Leveraging Social Media Advertising
Other than using social media as a method to open up and make connections with consumers, these platforms also start new opportunities for promotion. Just like Google, many social media networks offer their very own unique paid advertising.
Facebook, for example, allows you to engineer marketing campaigns on their platform, and your brand can reach wider visibility among your target audience through the many campaign and targeting options. Based on research, Facebook desktop ads can generate 8.1x higher click-through rates and Facebook mobile ads can generate 9.1x higher click-through rates more than ordinary web ads. Meanwhile, Promoted Tweets have shown an average engagement rate of 1-3 percent—much higher than conventional banner ads.
These statistics show that social media advertising is not only a buzzword anymore. It is a real, tangible driver of leads and sales, and several brands are increasing their social ad investment in recent years.
Creating Shareable Content
One of the key factors to use social platforms is because they enable brands to develop shareable content. The power of social media comes from its ability to tap into the most inherent desire among us that is the desire to share.
People share for different reasons. However, they will only share content that is relevant to them and those that can interest them. Unlike conventional advertising where brands focus more on selling and bringing the marketing message across directly, crafting shareable content, or via content marketing, concentrates more on creating valuable content that is relevant to the brands, and also able to interest the target audience. In a way, when the target audience shares the particular content, the content with the subtle marketing message will be distributed across their social networks, amplifying the virality of the marketing message.
Improved Customer Insights
Social media gives brands a chance to gain valuable information about their clients via social listening. For example, you can monitor user comments or likes to understand what others think of your business or content. You can then segment the content based on topics and test which types of content can generate the most interest — and then create more of such content to engage with your target audience effectively.
Data from social media also allow brands to measure performance by different promotions or campaigns posted on the various social media platforms and finally find a perfect strategy to generate revenue.